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That's how a couple of (presumably rather surprised) Swedes got their big break. It turned out he wasn't the only one, and while the band's record label, EMI, had initially decided against releasing Look Sharp! in the U.S., the ensuing snowball effect was more than enough to change their minds. When the kid, who The New York Timesidentifies as Dean Cushman, returned home to Minnesota in 1989, he made sure to go up to his local radio station and hand them a copy of Look Sharp, and after a few weeks, the guy responsible for the playlists got around to listening the album and was completely infatuated with "The Look." The group's album Look Sharp! was massive in Sweden, and an American exchange student happened to fall in love with it. In fact, as Gessle told the BBC, it was "pure luck" that "The Look" ever made it stateside in the first place. Let's take a look at the untold truth of Roxette.ĭespite its obvious hit potential, however, it was hardly an instant success. But who were these mysterious Swedes? What made their hit-writing pen so unfathomably sharp? And what have they been up to since they stopped ruling the airwaves? There's only one way to find out. They might rarely get nods from critics on various "greatest bands of all time" lists, but if you were alive during their heyday (or if you just like to listen to retro stuff), you can almost certainly hum along to quite a few of their songs. In the end, Roxette weren't quite ABBA, but they sure weren't Lou Bega, either. Shes a flower, I could paint her / Shes a child of the sun. Sales of the 1988 album Look Sharp are over 6 million units, while the 1991 album Joyride has already surpassed that mark making it one of the biggest selling albums of the year around the world. Thinking the uptempo track would be too risky, the label recommended the ballad 'Spending My Time' as the first single for the US. (Roxette 1988) Roxette is surely one of the most successful new Euro-bands to arrive in recent years. And it all begins where it ends / And shes all mine, my magic friend. Gessle and Marie Fredriksson, the other half of Roxette, knew they wanted this to be the lead single, but their record label, EMI, disagreed. Shes the heart of the funfair / Shes got me whistling a private tune. They were what happens when an apparent one-hit wonder refuses to back down once their huge chart-topping song stops gaining traction, instead stubbornly churning out hit after hit after hit after hit after. And shes telling all her secrets / In a wonderful balloon. For a few precious years when the world was young and the internet wasn't really a thing yet, an entity known as Roxette ruled the earth. As the 1980s gave way to the 1990s, the dynamic Swedish duo of the golden-voiced Marie Fredriksson and the raspy, 1980s-haired guitarist/songwriter/co-vocalist Per Gessle crafted a rapid-fire string of unavoidable hits, from the stomping pop rock of "The Look," "Joyride," and "Dressed for Success" to a significant portion of those weirdly dramatic ballads the era loved so much.